Our journey
A new milestone for 2026. Full specialization in support of French garden centers. At the beginning of 2026, we made an important strategic decision. After an in-depth analysis of the market, our expertise, and the needs of our customers, we decided to focus our activities entirely on supporting French garden centers.
This direction allows us to bring even more value to our customers. By strengthening our specialization, we are able to expand our offering, improve our services, and develop innovative solutions perfectly tailored to the needs of the sector.
An online shop designed for professionals
At the heart of this new strategy is a complete e-commerce platform offering a broad and carefully selected product range. Our customers benefit from access to an extensive assortment, real-time updated availability, and an efficient ordering process designed to meet the requirements of professional buyers.
Our goal is simple: to make finding and ordering the right products as easy and fast as possible.
Artificial intelligence serving our customers
To better support our customers in their choices, we are integrating solutions based on artificial intelligence. This technology helps guide users toward the most relevant products, alternatives, and solutions according to their needs.
Instead of browsing through thousands of references, customers receive targeted and personalized recommendations, making the purchasing process faster, more intuitive, and more efficient.
Much more than just a supplier
We are convinced that the future is not limited to supplying products. Our ambition is to bring genuine added value to our partners.
That is why we continuously develop new complementary services that enable garden centers to optimize their activities and improve efficiency.
Among these services:
Personalized product advice
Support in building assortments
Additional services related to orders
Solutions that save time and improve performance
Tailor-made services adapted to the specific needs of garden centers
Building the future together
With this new direction, we bring together sector expertise, a broad product range, digital innovation, and personalized support. Our ambition is to become the reference partner for French garden centers.
We will continue investing in technology, services, and the development of our expertise in order to sustainably support our customers in their growth.
Welcome to a new chapter in our story: a company firmly focused on specialization, innovation, and value creation for French garden centers.
2023
We deliver our flowers and plants to more than 10 countries throughout Europe and North Africa. Our customers are wholesalers, cash&carry, supermarkets, garden centres in France, Germany, Great Britain, Spain, Portugal, Greece, Denmark, Algeria, Slovenia, ...
Since the beginning of this year we are proud to be part of FM Group. Our company is based in Naaldwijk, and thanks to this partnership, we now have access to a very extensive network, offering even more attractive prices, as well on the clock. Additionally, we can benefit from a wide range of high-quality products, such as accessories.
Beginning of 2008, we opened a branch in the Netherlands .We can now immediately transport from the Netherlands resulting in a better and faster service for our customers.
2000, Cloet NV grew exponentially partly thanks to a new management and a close group of employees.
Initial years, we focused mainly on cultivating and distributing houseplants in the Benelux.
1945, Cloet NV was founded in Heusden, near Ghent, as a distributor of green, flowering and garden plants.